Positioning : The Battle for Your Mind 20th Edition(English, Paperback, Al Ries, Jack Trout)

Price : INR 379 Positioning: The Battle For Your Mind is a business classic and provides readers expert, time-tested advice on advertising and branding. Summary Of The Book Positioning: The Battle For Your Mind reveals an important business strategy called positioning. It teaches readers how to place a product in a manner that allows the Read more about Positioning : The Battle for Your Mind 20th Edition(English, Paperback, Al Ries, Jack Trout)[…]

Business Analytics : Applications to Consumer Marketing 1st Edition(English, Hardcover, Sandhya Kuruganti, Hindol Basu)

Price : INR 857 Increased customer focus and the exponential increase in the volume, velocity, and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability for predicting and optimizing outcomes, Read more about Business Analytics : Applications to Consumer Marketing 1st Edition(English, Hardcover, Sandhya Kuruganti, Hindol Basu)[…]

New Products Management 9th Edition(English, Paperback, C. Anthony Benedetto, C. Merle Crawford)

Price : INR 718 Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the manage-ment approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant Read more about New Products Management 9th Edition(English, Paperback, C. Anthony Benedetto, C. Merle Crawford)[…]